LONDON: In what is being viewed as a first for the U.K. licensing industry, produce supplier Wight Salads is producing a new product called Tom and Cherries, consisting of small cherry tomat’es in a tube that features cartoon cat and mouse characters Tom and Jerry.
The products are distributed through all Tesco stores and are being positioned as a healthy snack alternative for kids.
Licensing was handled by The Copyright Promotions Licensing Group.
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