Special report: Sales Promotion: Bringing the concept to life

Marketers have long been aware of the importance of promotions to reach kids and teens. And according to advertising and promotion agencies, recent trends reinforce that promotions are a key component in the kids marketing mix....
November 1, 1996

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

Search

Menu

Brand Menu