Teen spending up and Nike is still the coolest brand

Nike remains the 'coolest' brand among teenagers says a survey conducted by the Northbrook, Illinois marketing research firm Teenage Reseach Unlimited (see 'Coolest brands among U.S. teens' in KidScreen's November 1996 issue, page 19)....
February 1, 1997

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

Search

Menu

Brand Menu