Totes, the maker of Chromatics Auto Open Close Umbrellas, is teaming up with Walt Disney Home Video in a promotion tied to the upcoming video release of Mary Poppins.
In addition to the image of a parasol-toting Mary Poppins, the video will feature an in-pack US$5-off coupon, about half the price of a Chromatics umbrella.
The promotion will be supported by television commercials, custom signage and floor displays.
The video will be released in late August to mass merchandisers, supermarkets, drugstores and specialty outlets.
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