The fair runs for its second year September 8 to 10 in Birmingham, England, adjacent to the International Autumn Fair (IAF), the International Hardware Fair and Housewares International. These events will be physically linked for easy access.

Last year’s ELF launch attracted 3,512 visitors, including 402 from overseas.

Exhibitors include licensors for brands, sports, characters, design, entertainment, art and music. Visitors represent manufacturers, multiple retailers, designers, department stores, distributors and publishers.

The highlight of the fair is the European Licensing Awards Dinner on September 9 at the Botanical Gardens. A seminar program runs from September 8 to 9, and will feature a repeat of last year’s successful ‘Beginner’s Guide To Licensing,’ plus seminars on art and design, brand power and the kids market.

For more information, call 44-181-855-9201, or visit the Web site at www.gift-gardenmart.com.