Fall TV Preview

Building critical mass through alliances that link studios, broadcasters, marketers, retailers and other promotional partners has become a fact of life in the children's television industry. Every fall, new promotional campaigns saturate the marketplace, from fast-food restaurants to shopping malls, the...

September 1, 1997

Building critical mass through alliances that link studios, broadcasters, marketers, retailers and other promotional partners has become a fact of life in the children’s television industry. Every fall, new promotional campaigns saturate the marketplace, from fast-food restaurants to shopping malls, the Internet and the television itself. It is, as one leading studio promotions executive put it, like a carnival midway, with every campaign inviting children to sample new and returning shows in the fall TV lineup. The following report takes a look at the kinds of fall TV promotions that are launching this year.

The FCC-qualifying shows:

(All shows air Saturdays, except where noted)

*NBC:

Saved by the Bell: The New Class

City Guys

Saved by the Bell: The New Class (Adventure Series)

Hang Time

Hang Time (Adventure Series)

NBA Inside Stuff

*CBS:

Beakman’s World

Wheel of Fortune 2000