‘CD-ROM Roundup’ is a regular KidScreen feature that profiles CD-ROMs aimed at children anywhere from preschool to late teen that will be hitting retail stores in the coming months. By Andrea Haman (416-408-2300 (phone), 416-408-0870 (fax) or haman@brunico.com)
Name, Publisher & Developer Release Date & Markets Storyline Platforms Target Audience Promotion Partial List of Retail Outlets & Estimated Street Price (US$)
The Baby-sitters Club: Clubhouse Activity Center Creative Wonders, Redwood City, California; Scholastic Productions, New York, New York September distribution in 16 countries worldwide, including the U.S., Canada, U.K., France, China and Australia In this title based on the popular book series, girls can write in their own journal, create projects such as stationery and greeting cards and e-mail other girls on-line. This is the first Baby-sitter’s Club product from Creative Wonders (the license for software was previously held by Philips Media). Windows 95, Windows 3.1, Macintosh 7-plus *rebate of US$10 offered through the holiday season on the package and the company’s Web site (www.creativewonders.com)
*displays with other licensed products from Creative Wonders
*tie-in with Scholastic’s book club catalogues delivered in U.S. schools
*is discussing promotions with packaged-goods companies and other potential partners
*support on Scholastic’s Web site for The Baby-sitters Club CompUSA, Best Buy, Computer City, Egghead Software
$29.95
*All Dogs Go to Heaven Activity Center
MGM Interactive, Santa Monica, California
Roaring Mouse Entertainment, Ventura, California October U.S., Canada This first software title based on the All Dogs Go to Heaven franchise takes kids through 12 dog-themed activities, including puzzles, games, coloring and music. Windows 95, Windows 3.1, Macintosh 3 to 8 *trailer and insert in over one million copies of the direct-to-video title Babes in Toyland, which will be released simultaneously Electronics Boutique, CompUSA, Best Buy, Wal-Mart, Kmart
$29.95
*Tonka Search and Rescue
Hasbro Interactive, Beverly, Massachusetts
Media Station, Detroit, Michigan October U.S., Canada, U.K. Kids take the driver’s seat in Tonka construction trucks, fire engines, helicopters and boats as they participate in rescue missions. Off the computer, kids can decorate their Tonka toys with license plates that they’ve created. Windows 95, Windows 3.1, Macintosh 3 to 8 *dedicated TV advertising
*parent-directed print advertising
*included in the ’50th Anniversary Tonka Tough Tour’ Best Buy, Wal-Mart, CompUSA, Electronics Boutique, Target, Price/Costco, Egghead Software, Computer City
$29.95