Licensing’s hired guns

For Craig Yoe, the Tao of designing is knowing how to locate cool. 'People want cool . . . and that's a worthy goal, but coolness is not just putting sunglasses on a character or standing it on a skateboard. It's...
By
May 1, 1998

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu