Star Wars license latest addition to Lego’s brand-building strategy

The Lego Group, the 66-year-old maker of construction toys, is striving to build its brand edifice to the point that Lego becomes the 'most powerful brand among families with children by the year 2005,' according to company officials....
By
June 1, 1998

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu