Top 10 Favorite TV Personalities (teens age 13 to 19)

Ranking 1996 1994 1992

1 Will Smith Roseanne Barr Bill Cosby

2 Tim Allen Tim Allen Bart Simpson

3 Jim Carrey Sinbad Arsenio Hall

4 Jerry Seinfeld Will Smith Tony Danza

5 Martin Lawrence Christina Applegate Kirk Cameron

6 Heather Locklear Luke Perry Ted Danson

7 Suzanne Sommers Martin Lawrence Fred Savage

8 Christina Applegate Jerry Seinfeld Luke Perry

9 Courteney Cox Suzanne Sommers Oprah Winfrey

10 Queen Latifah Jason Priestly Jason Priestly

Source: Simmons Teen Age Research Study (STARS), Simmons Market Research

Top Teen Shows (teens age 13 to 19)

Ranking 1996 1994 1992

1 The Fresh Prince of Bel-Air Married With Children Married With Children

2 Home Improvement Roseanne The Fresh Prince of Bel-Air

3 The Simpsons Full House Beverly Hills, 90210

4 Married With Children Martin Full House

5 Family Matters Home Improvement Home Improvement

6 Seinfeld Family Matters In Living Color

7 Step By Step The Fresh Prince of Bel-Air Roseanne

8 Baywatch Beverly Hills, 90210 The Simpsons

9 America’s Funniest Home Videos The Simpsons Blossom

10 Hangin’ With Mr. Cooper Rescue 911 A Different World

Source: Simmons Teen Age Research Study (STARS), Simmons Market Research

Movies Attended Per Month* (teens age 13 to 19)

1-2 times 40.0% 36.3% 32.9% 29.8%

3-4 times 14.7% 14.7% 17.8% 13.1%

5 times 2.9% 2.0% 7.6% 3.1%

6+ times 7.4% 5.8% 2.2% 5.4%

Figures do not add up to 100 percent because the total includes other data not shown here

Source: Simmons Teen Age Research Study (STARS), Simmons Market Research

Top Activities in the Last Year (teens age 13 to 19)

Ranking 1996 1994 1992 1990

1 Movies in the last six months Movies in the last six months Movies in the last six months Movies in the last six months

2 Swimming Swimming Swimming Swimming

3 Bowling Bowling Bowling Basketball

4 Jogging/Running Basketball Jogging/Running Bowling

5 Basketball Other sports Basketball Volleyball

6 Fundraising Baseball Baseball Baseball

7 Volunteer work Jogging/Running Tennis Football

8 Volleyball Volleyball No public activities Jogging/Running

9 Painting/Art Fundraising Fundraising No public activities

10 No public activities No public activities Other sports Roller-skating

Source: Simmons Teen Age Research Study (STARS), Simmons Market Research