The big business of very little kids

Once considered the low-budget, low-profit ghetto of kids entertainment, preschool is finally earning respect as shows like Maisy and Teletubbies land key slots on Nickelodeon and PBS respectively-and licensed goods surrounding them start to dominate floor space at retail. This year's...
July 1, 1998

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

Search

Menu

Brand Menu