Keys to extending a brand into the children’s home video market

From the moment I was approached with the opportunity of launching a video and audio division for Golden Books Family Entertainment, I recognized the tremendous potential of the Golden Books brand. Now, six months following the launch of the division, my...
By
July 1, 1998

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu