Leading up to the 17th Annual VSDA Convention, the competition for consumers’ entertainment dollar is escalating in the children’s video market. For major studios and small independent producers, the challenge in the end is the same: finding innovative ways to capture the attention of retailers and consumers. In this special report, major studios and independent producers talk about how they are aiming to make their mark. Also in this report: A look at the format battle between DVD and Divx and the impact of these new platforms on the children’s and family areas, as well as a list of upcoming releases.
VSDA Opener
Leading up to the 17th Annual VSDA Convention, the competition for consumers' entertainment dollar is escalating in the children's video market. For major studios and small independent producers, the challenge in the end is the same: finding innovative ways to capture...
July 1, 1998
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