SI for Kids: new strategy to compete

Sports Illustrated for Kids magazine has teamed up with licensor Integrated Sports International as the publication plans to extend its franchise. Licensees will be able to use the property's name and reputation to develop products that are fun, irreverent and that...
August 1, 1998

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

Search

Menu

Brand Menu