Case study: Making a profit out of Peanuts

V.I.P. took up the responsibility for licensing and merchandising Charles Schulz's Peanuts in France in 1991. However, it was not until 1995 that the real marketing push for Snoopy and his pals began. Since then, it has grown to be one...
By
August 1, 1998

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu