Barney bets $20 mil on video beating the B.O. tenfold

PolyGram is banking on a big hit in the kidvid industry September 1 with the direct-to-sell-through video release of Barney's Great Adventure: The Movie. Senior VP of marketing, Ken Graffio, says PolyGram expects to sell three to five million copies of...
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August 1, 1998

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