Dannon Natural Spring Water is trying to squeeze its latest product into kids lunchboxes through a tie-in with the American Parent-Teachers Association. In promoting the new mini-pack trays of lunch-sized 11 oz bottles (complete with handles and cartoon graphics), Dannon has partnered with the national PTA for a back-to-school campaign that includes POP material touting a program whereby kids can earn points to score a backpack stuffed with school supplies and computer software.
Back-to-lunch
Dannon Natural Spring Water is trying to squeeze its latest product into kids lunchboxes through a tie-in with the American Parent-Teachers Association. In promoting the new mini-pack trays of lunch-sized 11 oz bottles (complete with handles and cartoon graphics), Dannon has...
September 1, 1998
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