At the outset of the new fall TV season, kids programmers are ramping up advertising, promotions and retail-level efforts to buttress costly new productions that will hit the airwaves in the coming weeks. Before reaching this stage, careful consideration has gone into how the shows will work on their own, and how they will stand up against the competition in their time slots. This report looks at programmers’ overall strategies-from the character development, location and other elements of the shows, to the push behind them-to make their shows hits in the ratings race.
Fall TV opener
At the outset of the new fall TV season, kids programmers are ramping up advertising, promotions and retail-level efforts to buttress costly new productions that will hit the airwaves in the coming weeks. Before reaching this stage, careful consideration has gone...
September 1, 1998
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