A&E opens the book on brand loyalty

How can you ensure children will grow up to be dedicated viewers of your popular documentary program for adults? Start weaning them on the print equivalent of the show now. That's the strategy A&E has employed by signing a four-year deal...
By
October 1, 1998

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu