Sing and Dance with Barney

Prebook Date: December 15, 1998

Release Date: January 12, 1998

Price: US$14.95

Studio: Lyrick Studios

Distributor: Lyrick Studios

Synopsis: The big purple dinosaur celebrates 10 years of business with more singing and dancing.

Advertising: Major national campaign, including print (Parade, People, Readers Digest, Family Plus, Parents, Woman’s Day, Sesame Street, Crayola Kids) and television.

Promotional Partner: Microsoft ActiMates

Mulan

Prebook Date: December 15, 1998

Release Date: February 2, 1998

Price: US$26.99

Studio: Disney

Distributor: Buena Vista Home Video

Synopsis: Disney’s 36th animated feature. Set in China, young Mulan replaces her father in China’s Imperial Army and proves to be quite a good little soldier. Available in English and Spanish.

Advertising: National campaign covering TV, radio, print, Internet, outdoor, electronic ticketing machines, as well as trailers on other Disney Home Videos.

Promotional partners: McDonald’s, Energizer, Grolier

Animorphs (Invasion Series, Part 1)

Prebook Date: January 7, 1999

Release Date: February 9, 1999

Price: US$9.95

Studio: Scholastic Entertainment

Distributor: Columbia TriStar Home Video

Synopsis: Hit TV show brought to video with extra footage never before broadcast from the episodes.

Advertising: National campaign covering television, print and Internet.

Promotional partners: Tricon (Pizza Hut, KFC, Taco Bell), Tiger, Hasbro, Hallmark

101 Dalmations

Prebook Date: January 26, 1999

Release Date: March 9, 1999

Price: US$26.99

Studio: Disney

Distributor: Buena Vista Home Video

Synopsis: 101 dalmations are on the run from the evil Cruella. Disney’s 17th (if you keep track) animated feature is being re-released for 101 days.

Advertising: National campaign in print and television, trailers in other Disney releases and dedicated prepacks in stores, with posters and standees.

Promotional Partners: Alpo, Grolier