Discovery Communications has granted Action Products a license to create toys based on its kids programs. The Ocala, Florida-based AP will focus on four toy categories: die-cast miniature vehicles, PVC figurines, wood and paint kits and activity balls. Each of the products will be linked to themed programming that Discovery regularly airs throughout the year, like ‘Shark Week,’ for example. The line of Discovery Toys will be distributed at specialty retail stores only, beginning in the first quarter of this year.
Discovery partners with Action Products
Discovery Communications has granted Action Products a license to create toys based on its kids programs. The Ocala, Florida-based AP will focus on four toy categories: die-cast miniature vehicles, PVC figurines, wood and paint kits and activity balls. Each of the...
January 1, 1999
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