Mattel merger marks shift in toy biz

It was one merger with a profound effect on two worlds. In December, the world's largest toy company acquired the world's second largest consumer software company, and neither company's market will ever be the same again....
By
February 1, 1999

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu