Toy biz uses downtime to strategize

As memories of the holiday shopping rush fade from the consumer consciousness (although bills may still linger), the 1999 marketing season is in full swing. 'It's the first time in the year we get to show off what we have,' says...
By
February 1, 1999

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu