Opener

In this final installment of a three-part series on advertising to kids, we ask media buyers and kids nets and channels how the outlets are stacking up as they head into this year's upfront market. This report also includes tips on...

March 1, 1999

In this final installment of a three-part series on advertising to kids, we ask media buyers and kids nets and channels how the outlets are stacking up as they head into this year’s upfront market. This report also includes tips on how to structure a media buy, as well as a look at how kids programmers are using humor, creating distinct ad environments.