Triggered by a boom in teen population and spending, producers are increasingly using the Web to launch hip, new series concepts that might one day be turned into tube offerings for the fickle teen demo. This edition of TeenScreen examines this burgeoning crossover trend, bones up on Gen Y marketing tips, and checks out what works on the Web with The Geppetto Group’s on-line teen panel The Loop.
TeenScreen opener
Triggered by a boom in teen population and spending, producers are increasingly using the Web to launch hip, new series concepts that might one day be turned into tube offerings for the fickle teen demo. This edition of TeenScreen examines this...
April 1, 1999
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