Meet Gen Y:

Born between 1975 and 1984 and weaned on Mach-3 media (MTV, fast computers, the Internet), increasingly accessible luxuries (Tommy Hilfiger at Target) and a bull market, Gen Ys, including the higher end of today's teen spectrum, are tough to impress, expect...
April 1, 1999

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

Search

Menu

Brand Menu