A new media new world order

In the ever-changing kids interactive landscape, one constant fact is increasingly stratifying the industry players: small software hotshops are finding it more and more impossible to compete with multimedia conglomerates like Mattel Media and Hasbro Interactive on the marketing and merchandising...
By
May 1, 1999

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu