When in Rome…Licensing in foreign territories

In the business of licensing kids properties, what works in Peoria won't necessarily play in Paris or, for that matter, Palermo. In order to succeed, U.S. licensors need to observe the cultural, aesthetic and religious values of the territory they're exporting...
By
June 1, 1999

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu