News in Brief

Nickelodeon and Kraft are teaming up to add new sensory levels to the TV experience this August and September with a US$50-million 'Smell-O-Vision' cross-promotion. The back-to-school campaign features scratch-and-sniff cards available with boxes of Post's kid cereals, Jell-O Yogurt, 10-packs of...
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August 1, 1999

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