Celebrating outstanding achievement in kids advertising, the second annual Golden Marble Awards produced by KidScreen parentco Brunico Marketing shelled out praise and prizes to ad agencies, clients and creative service suppliers last month. The gala, which took place at Pier Sixty, Chelsea Piers in New York City, saw a turnout of roughly 500 industry execs. Nearly 300 reps of agencies, clients, media and suppliers attended a two-day warm-up conference on advertising to kids that was held before the main event. The inaugural Promotion Awards were also presented in a separate ceremony on day one of the two-day confab.

In order to be eligible, the entries had to both target kids ages six to 13, and have appeared

in accredited media in the U.S. or Canada within the last year. Judging came from a panel of

senior creative professionals from a variety of U.S. ad agencies. Best of show was voted on by kids.

Best of show

Nintendo of America

Leo Burnett U.S.A., Chicago

Super Smash Bros. ‘Happy Together’

Best overall campaign: Gold

Playland-Vancouver

Palmer Jarvis DDB, Vancouver

‘Far Flung’ – TV, ‘Odd One Out’ – Radio, ‘Warning,’ ‘Caution,’ ‘Important’ – Print

Certificate

Blockbuster

J. Walter Thompson, Chicago

‘Are You Game Enough?’

Certificate

Nintendo of America

Leo Burnett U.S.A., Chicago

Sports Library ‘Instant Replay,’ ‘Football Bob,’ ‘Practice,’ ‘Gary Humiliation’

Certificate

McDonald’s Corporation

Leo Burnett U.S.A., Chicago

McDonald’s McWorld ‘Do-over-BabySitters,’ ‘Off to the Races,’ ‘Kids’ Table,’ ‘Do-over-Sammy Sosa’

Best Doll Commercial

Mattel

Ogilvy & Mather, Los Angeles

Barbie ‘Be Anything’ Anthem

Best Electronic/Video Game Commercial

Nintendo Of America

Leo Burnett U.S.A., Chicago

Super Smash Bros. ‘Happy Together’

Best Game Commercial (Non-Electronic)

Hasbro Games

Griffin Bacal, New York

Totally Twister ‘Twister Institute’

Best Creative Play Commercial

Binney & Smith Canada

TBWA/Chiat Day, Toronto

‘Stick People’

Best Breakfast Food Commercial

Hostess (IBC)

Campbell Mithun Esty, Minneapolis

‘The Last Donut’

Best Snack Food Commercial

Cadbury Chocolate Canada

Leo Burnett, Toronto

‘Dogman’

Best Food Commercial

Kraft Easy Mac

Foote, Cone & Belding, Chicago

‘Platypus’

Best Beverage Commercial

Tie:

Gatorade

Foote, Cone & Belding, Chicago

‘Michael vs. Mia’

Pepsi Cola Co./ Mountain Dew

BBDO, New York

‘Talk’

Best Quick Service Restaurant Commercial

Burger King

Ammirati Puris Lintas, New York

‘Carnival’

Best Commercial for a Television Network or Kid Programming Block

Fox Kids

Fusion Idea Lab, Chicago

‘Bullies’

Best Commercial for a Movie Tie-In

Pepsi Cola Co./ Pepsi

BBDO, New York

‘Play Acting’

Best Entertainment Venue Commercial

Legoland

Asher & Partners, Los Angeles

Legoland California ‘Pre-Seed’

Best Entertainment Venue Commercial

Playland-Vancouver

Palmer Jarvis DDB, Vancouver

‘Turbulence’

Best Entertainment Advertisement

Playland-Vancouver

Palmer Jarvis DDB, Vancouver

‘Crash Test’

Best Overall Radio Commercial

Playland-Vancouver

Palmer Jarvis DDB, Vancouver

‘Odd One Out’

Best Overall Out-Of-Home Advertising

Tie:

Playland-Vancouver

Palmer Jarvis DDB, Vancouver

‘Warning,’ ‘Caution,’ ‘Important’

Kraft Canada Inc.

Young & Rubicam, Toronto

‘Out There’

Best Online Advertising

Partnership for a Healthy Mississippi

Maris, West & Baker, Jackson, Mississippi

R.A.T. – Reject All Tobacco (www.gorat.com)

Best Public Service Advertising

The Concerned Children’s Advertisers

Publicis SMW, Montreal

‘The Hidden World Of The House Hippo’

1999 Golden Marble Promotion Gold Award Winners

Best Feature Film Promotion

Partners: Blockbuster, Burger King, Campbell’s, Farley’s, Kraft Foods, Lincoln Mercury, Mott’s

Agency: Nickelodeon

The Rugrats Movie

Best Promo for a TV Show or Broadcast

Partners: Bandai America, Wal-Mart

Agency: Saban Entertainment

Power Rangers in Space ‘Rocket Tour’

Best Quick Service Restaurant Promotion

Partners: McDonald’s Corporation

Agency: Leo Burnett U.S.A., Chicago

A Bug’s Life/McDonald’s McWorld ‘Belt Loop’

Best Retailer Promotion

Partners: Bandai America, Wal-Mart

Agency: Saban Entertainment

Power Rangers in Space ‘Rocket Tour’

Best Home Video Promotion

Partners: Saban Entertainment, Twentieth Century Fox Home Entertainment, Harvey Entertainment, Carl’s/Hardee’s, Hershey, General Mills, Sound Source, GT Publishing, Brunswick

Agency: Saban Entertainment

Casper Meets Wendy

Best Electronic Video Game or Computer Game Promotion

Partners: General Mills, Nintendo

Agency: Saatchi & Saatchi, New York

Fruit by the Foot ‘Two Old Guys’

Best Theme Park Promotion

Partners: Six Flags Theme Parks, Dairy Management

Agency: Cartoon Network

‘Coaster 2 Coaster’

Best Kids Promotion Under $250,000

Partners: Kraft Canada, YTV Canada

Agency: Azimuth Marketing Promotions

Post ‘Extreme Sports’ Promotion

Best Food and/or Beverage Promotion

Tie:

Partners: Nabisco-Oreo

Agency: Foote, Cone & Belding, New York

Oreo ‘Chase’

Partners: Nickelodeon, Paramount Pictures

Agency: Post Cereals Division of Kraft Foods

Rugrats Movie Free Ticket Offer

Best Toy Promotion

Partners: Tiger Electronics

Agency: Tiger Electronics

‘Furby Meets the World’

Best Sports Property Promotion

Partners: Kellogg Company, NBA/WNBA

Agency: Davidson Marketing, Chicago

Kellogg’s ‘Part of the Game’

Best Promotion Targeting Parents

Partners: Holiday Inn, Discovery Channel, Visa, Coca Cola

Agency: Ben Marketing Group, New Jersey

Holiday Inn ‘Discover the World, Free’

Best Cause-Related Promotion

Partners: Burger King

Agency: Nickelodeon

Burger King ‘Big Help’

Best Online Promotion

Partners: General Mills, Scholastic Software Clubs, Troll Book Clubs

Agency: MaMaMedia, New York

MaMaMedia ‘DigSig’ Promotion

Best `Other’ Consumer Products Promotion

Partners: Schwinn Cycling and Fitness, Toyota, Warner Bros. Records, Spin Magazine

Agency: Colle & McVoy, Minneapolis

Cliff’s 40th Anniversary Short Cuts Promotion

Best Overall Promotional Partnership

Partners: Nickelodeon/Rugrats Licensees

Agency: Simon & Schuster Children’s Publishing

Simon Spotlight ‘The Rugrats Movie Books’

Best Global Promotional Campaign

Partners: Burger King, Columbia Tri-Star, Columbia Pictures Global Strategic Marketing

Agency: Sony Pictures Entertainment

Burger King Kids Club Men In Black

Best In-Store Merchandising in a Promotion

Partners: Kraft Foods, Nickelodeon

Agency: Kraft Foods

Kraft Kids Brands & Nickelodeon’s Nickel-O-Zone ‘Scope It Out’

Best Use of a Premium in a Promotion

Partners: S.C. Johnson & Son, Discovery Channel, The Nature Conservancy

Agency: Flair Communications Agency, Chicago

S.C. Johnson ‘Explore Your World’

Best Use of a Touring Event

in a Promotion

Partners: Mrs. Butterworth, Aurora Foods

Agency: QLM Marketing, New Jersey

Mrs. Butterworth’s ‘Breakfast Over America’ Hot Air Balloon Tour

Best Licensed Character Promotion

Partners: Sesame Street, Sony Music Radio Promotion, Sony Electronics, Sony Theaters, Sony Wonder Technology Lab, ABC, PBS, Dairy Queen, Arby’s

Agency: Sony Wonder

Elmopalooza

Best Music Promotion

Partners: Sesame Street, Sony Music Radio Promotion, Sony Electronics, Sony Theaters, Sony Wonder Technology Lab, ABC, PBS, Dairy Queen, Arby’s

Agency: Sony Wonder

Elmopalooza

Best Use of a Sweepstakes

in a Promotion

Tie:

Partners: Sears, American Airlines, Beaches

Agency: Nickelodeon

‘Blue’s Big Treasure Hunt Sweepstakes’

Partners: Six Flags Theme Parks, Dairy Management

Agency: Cartoon Network

‘Coaster 2 Coaster’