Wild Wild West * Studio: Peters Entertainment/Sonnenfeld-Josephson Productions * Distributor: Warner Home Video
Prebook & Street Date: Nov. 2, Nov. 30
Price: US$22.96 (VHS), US$24.98 (DVD)
Synopsis: DVD goodies include behind-the-scenes doc plus music vids from Will Smith and Enrique Iglesias.
Advertising: TV: national broadcast and cable Print: Entertainment Weekly, People, Vibe and TV Guide
Promotional & Licensing Partners: US$5 mail-in rebates on purchase of WWW soundtrack or Austin Powers: The Spy Who Shagged Me (VHS or DVD); US$10 mail-in rebate on WWW CD-ROM game.
Retail Support: Merchandisers: 24-, 48-, 60- and 96-unit configurations
Babar: King of the Elephants * Studio: Nelvana * Distributor: HBO Home Video
Prebook & Street Date: Nov. 23, Dec. 21
Price: US$19.96
Synopsis: Babar trundles over to video after pulling in a meager US$49,000 this year in a limited U.S. theatrical run.
Advertising: Print: Parenting Magazine, People and Family Fun; trailering on select WHV kid and family titles; coverage on Applebee’s Neighborhood Grill and Bar Web site
Promotional & Licensing Partners: Applebee’s to offer free Babar place mats, collector’s cups and sticker sheets beginning in January. Parenting Magazine is offering US$5 rebate offer on Babar vid to all new subscribers. Sears Portrait Studios will feature Babar cutouts. National sweepstakes, which runs from December to January, for a free family trip to Disney World. Borders will distribute US$5 rebates off vid in its Reading 2000 Children’s Program.
Retail Support: Free Babar in-pack activity books; merchandisers available in 12- up to 48-unit configurations; 30- and 60-second in-store radio scripts
Steven Spielberg Presents: Animaniacs Wakko’s Wish * Studio: Amblin Entertainment * Distributor: Warner Bros.
Prebook & Street Date: Nov. 23, Dec. 21
Price: US$19.96 (VHS)
Synopsis: DTV title is part of the Family Movie Favorites wave of WHV’s Century 2000 Collection.
Advertising: TV: national broadcast and cable
Print: Entertainment Weekly, Time, Sports Illustrated, US, Parenting, Premiere, Disney Adventures, In Style, Family Fun Trailering on select Century 2000 titles.
Promotional & Licensing Partners: Specially marked Century 2000 videos include savings booklets (valued at US$200) with promo incentives from ACT II Popcorn, Swanson, Kraft Macaroni & Cheese, Kids AOL, Dairy Queen, Campbell’s.
Retail Support: Video comes with on-pack Animaniacs premium; merchandisers available in 18-, 24-, 36- and 48-units
Batman Beyond: School Dayz, Disappearing Inque, Tech Wars * Studio: Warner Bros. Television Animation * Distributor: Warner Bros.
Prebook & Street Date: Nov. 23, Dec. 21
Price: US$12.95 each
Synopsis: All three titles include three eps taken from the Kids’ WB! animated TV series Batman Beyond.
Advertising: Print: Sports Illustrated for Kids, Disney Adventures, Boy’s Life, D.C. Comics, Nickelodeon Magazine
Promotional & Licensing Partners: Eight million boxes of Kraft Macaroni & Cheese will feature Batman box art, plus
US$3 rebates off video titles; QSR deal with Burger King.
Retail Support: merchandisers available in
multiple sizes.