Eurotoys battle U.S. imports for classic status

These days, no one likes to think of their property as being a fast-burn phenomenon. Even if you make a fortune at retail in year one, the ultimate goal is to create a classic that can generate revenue year after year....
February 1, 2000

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

Search

Menu

Brand Menu