Pokémon proves to be gold in European market

It is never a foregone conclusion that a kids hit in the U.S. will transfer to Europe. But in the case of Pokémon, early indications are that 10-year-old monster catcher Ash Ketchum is destined for cult status right across the continent....
March 1, 2000

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

Search

Menu

Brand Menu