Lego shows kids they oughta be in pictures

Marketer: Lego Systems, Enfield, Connecticut-Michael Boland, senior product manager
Agency: Lowe Lintas and Partners, New York-Steve McCall, account director
Media: Starcom Worldwide, Chicago-Judy Franks, account director
Market: North America
The idea: Hitting U.S. shelves in November and going worldwide in April...

By Mike Connell

October 1, 2000

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