Harry may be hurt by his own hype as some retailers resist Potter spell

Harry Potter may have cast a spell on the world of children's books, but his magic isn't having the same effect on toy buyers. With the merchandise program for the first movie, Harry Potter and the Sorcerer's Stone, scheduled to hit...
February 1, 2001

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

Search

Menu

Brand Menu