U.K. licensors in the driver’s seat of low-cost property promo vehicle

To successfully translate into the magazine medium, a preschool property needs: a broadcast presence, a strong story line, strong and diverse characters, and interactive elements that allow children to become involved with the characters beyond the TV platform....
February 1, 2001

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

Search

Menu

Brand Menu