Licensors forced to dig deeper in 2001

Everyone knows licensed toys took a hit in 2000. But now toycos are saying they've had it with risky entertainment licenses, and they might really mean it this time. Below we look at what licensors can do to stay in the...

By Simon Ashdown

February 1, 2001

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

Unlock this article, plus our full content archive on kidscreen.com
Stay up to date with the latest news in the global kids entertainment industry
Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page

About Contact Us Meet the Team Diversity Mission FAQ Terms of Use

™ Kidscreen is a trademark of Brunico Communications Ltd. Site copyright © 1996-2025

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

Search

Menu

Brand Menu