Preschool merch arena crackles as new properties invade the continent

Blighty's most popular school boy, Harry Potter, has all the makings of a hit toy franchise for 2001, but Hogwarts School's best-known pupil will face strong competition in what is becoming an increasingly tough sector around the world....
February 1, 2001

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

Search

Menu

Brand Menu