Dole gets funky with its new kids campaign
Marketer: Dole Fresh Fruit Company, Westlake Village, California-Rick Utchell, VP of advertising, promotions and trade relations
Agency: Daniels and Roberts, Boca Raton, Florida-Daniel Muggeo, agency executive producer; Judy Eisinger, creative director; Amy Scharf, account director
Market: U.S. national
The idea: The...
May 1, 2001
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