Nestle aims a sour entry at wee SweeTARTS lovers
Marketer: Nestle USA, Glendale, California-Anne Loveland, associate marketing manager
On-line partner: FoxKids.com, Los Angeles, California-Susan Bennett, director of new media promotions; Stephanie Leitner, account executive; Beth Carofano, on-line producer; Marc Siry, creative director
Market: U.S. national
The idea: To use media...
June 1, 2001
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