Threshold builds a big-screen brand-a-palooza
Gearing up to be the most brand-busy movie of all time, Threshold Digital Research Labs' US$50-million CGI film Foodfight boasts a rolling cast list of 40 to 50 branded character icons, including Twinkie the Kid, Mr. Pringles, M&Ms and Chester Cheetah....
June 1, 2001
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