Threshold builds a big-screen brand-a-palooza

Gearing up to be the most brand-busy movie of all time, Threshold Digital Research Labs' US$50-million CGI film Foodfight boasts a rolling cast list of 40 to 50 branded character icons, including Twinkie the Kid, Mr. Pringles, M&Ms and Chester Cheetah....
By
June 1, 2001

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu