French channels build kid connection to survive in the digital age

The French kids broadcast landscape is experiencing a quieter season launch than usual this year as many networks retrench in preparation for the onslaught of digital channels expected to hit the scene next year. The focus for 2001 is on tinkering with channel aesthetics and scheduling to culture a roster of loyal kid viewers who won't be swayed by new digital offerings looming on the horizon.
By
September 1, 2001

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu