French channels build kid connection to survive in the digital age
The French kids broadcast landscape is experiencing a quieter season launch than usual this year as many networks retrench in preparation for the onslaught of digital channels expected to hit the scene next year. The focus for 2001 is on tinkering with channel aesthetics and scheduling to culture a roster of loyal kid viewers who won't be swayed by new digital offerings looming on the horizon.
September 1, 2001
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