Marketers hone in on a burgening Hispanic kid demo

Numbering 35.3 million and representing 12.6% of the total U.S. population, the Hispanic demographic has been pegged by the 2000 Census as the fastest-growing segment in the country. As the demo's purchasing power is projected to grow from US$451 billion to US$1 trillion by 2010, marketers are falling all over themselves to reach this burgeoning market.
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September 1, 2001

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