New infant products crawl into the brand licensing spotlight

While entertainment and character licensing continues to dominate the market with a 44.3% share (according to the third annual LIMA-sponsored Harvard/Yale study released in June), brands are starting to control a greater share of the turf. Grabbing a 16.8% market share, brands have shown an impressive 10% increase in royalty revenues in 2000 over 1999 and are beginning to infiltrate the ever-crowded infant segment.
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September 1, 2001

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