Lynch and Hasbro hook up for long-term tween development
Tom Lynch's success in the tween live-action genre is widely recognized, but he's the first to admit that there are areas of the overall kids entertainment business in which his company has not been strong. To date, the Tom Lynch Company has shied away from licensing and merchandising activities, focusing instead on series creation. 'I want to make shows that travel well,' Lynch says, 'and toy companies are massively important to the growth of youth programming--it's often the difference between a good show and a huge hit.'
September 1, 2001
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