Innovative marketing and indie booksellers elevate newbie author to national kidlit scene

It's an apocryphal-sounding story. First-time author puts up own money to self-publish kids book. It generates local buzz, which quickly spreads across the nation and prompts an all-out bidding war among publishing conglomerates for the pub rights. Though this may seem like an improbable tale (even by Hollywood standards), it accurately describes Michael Hoeye's ascent as a kids author since he cranked out the first copy of Time Stops for No Mouse in summer 2000, using local printers in his hometown of Portland, Oregon.
By
October 1, 2001

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