Innovative marketing and indie booksellers elevate newbie author to national kidlit scene
It's an apocryphal-sounding story. First-time author puts up own money to self-publish kids book. It generates local buzz, which quickly spreads across the nation and prompts an all-out bidding war among publishing conglomerates for the pub rights. Though this may seem like an improbable tale (even by Hollywood standards), it accurately describes Michael Hoeye's ascent as a kids author since he cranked out the first copy of Time Stops for No Mouse in summer 2000, using local printers in his hometown of Portland, Oregon.
October 1, 2001










