Clothing retailers glom onto a new trend in plus-size fashion for teens

Chew on this fact: According to U.S. government agency the Centers for Disease Control and Prevention, the number of obese people in the U.S. between the ages of six and 19 has doubled in the last 30 years. Today, 13% to 14% of U.S. kids in this age bracket are considered overweight. While the health implications of these stats should not be glossed over, the reality is that an increase in the number of larger adolescents is creating a new market for apparel retailers. As kids, especially girls, move into their teens, many who reside in the size-14-plus club are faced with few enticing options at the mall--and some of North America's savvier retailers are now trying to fill that gap.
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October 1, 2001

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