Complete overhaul brings shoppers back to TRU

Although it had gained a rep over the last few years for having dirty stores and a disinterested floor staff, TRU is well on its way to becoming a place where people actually want to shop, thanks to CEO and chairman John Eyler. The playbook for TRU's turnaround has focused on three areas: content, presentation and personnel.
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November 1, 2001

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